This privacy statement discloses the privacy practices for verticalresponse.com, vresp.com.
This web site has agreed to notify you of:
- What personally identifiable information of yours or third party personally identification is collected from you through the web
- The organization collecting the information
- How the information is used
- With whom the information may be shared
- What choices are available to you regarding collection, use and distribution of the information
- The kind of security procedures that are in place to protect the loss, misuse or alteration of information under VerticalRespons
- How you can correct any inaccuracies in the information
Information Collection and Use
VerticalResponse is the sole owner of the information collected on this site. We will not sell, share, or rent this information to
others in ways different from what is disclosed in this statement. VerticalResponse collects information from our users at several
different points on our website.
In order to use this website, a user must first complete the registration form. During registration a user is required to give thei
r contact information (such as name and email address). This information is used to contact the user about the services on our site
for which they have expressed interest or registered for. It is optional for the user to provide demographic information (such as
income level and gender), and unique identifiers (such as social security number), but encouraged so we can provide a more personali
zed experience on our site.
We request information from the user on our order form. Here a user must provide contact information (like name and shipping addres
s) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill
customer's orders. If we have trouble processing an order, this contact information is used to get in touch with the user.
A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way
linked to any personally identifiable information while on our site. Once the user closes their browser, the cookie simply terminat
es. For instance, by setting a cookie on our site, the user would not have to log in a password more than once, thereby saving time
while on our site. If a user rejects the cookie, they may still use our site. The only drawback to this is that the user will be
limited in some areas of our site. For example, the user will not be able to participate in any of our Sweepstakes, Contests or mon
thly Drawings that take place. Cookies can also enable us to track and target the interests of our users to enhance the experience o
n our site.
We use IP addresses to analyze trends, administer the site, track user~Rs movement, and gather broad demographic information for agg
regate use. IP addresses are not linked to personally identifiable information.
We will share aggregated demographic information with our partners and advertisers. This is not linked to any personal information t
hat can identify any individual person.
We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These
companies do not retain, share, store or use personally identifiable information for any secondary purposes.
We partner with another party to provide specific services. When the user signs up for these services, we will share names, or other
contact information that is necessary for the third party to provide these services.
These parties are not allowed to use personally identifiable information except for the purpose of providing these services.
This web site contains links to other sites. Please be aware that we VERTICALRESPONSE are not responsible for the privacy practices
of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and eve
ry web site that collects personally identifiable information. This privacy statement applies solely to information collected by th
is Web site.
If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address.
Surveys & Contests
From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is c
ompletely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may incl
ude contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact inf
ormation will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improvi
ng the use and satisfaction of this site.
If a user elects to use our referral service for informing a friend about our site, we ask them for the friend~Rs name and email add
ress. VERTICALRESPONSE will automatically send the friend a one-time email inviting them to visit the site. VERTICALRESPONSE store
s this information for the sole purpose of sending this one-time email. The friend may contact VERTICALRESPONSE at www.verticalresponse.com to request the removal of this information from their database.
This website takes every precaution to protect our users~R information. When users submit sensitive information via the website, yo
ur information is protected both online and off-line.
When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security
number), that information is encrypted and is protected with the best encryption software in the industry - SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just "surfing".
While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information
off-line. All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only e
mployees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) ar
e granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave th
eir desk. When they return, they must re-enter their password to re-gain access to your information. Furthermore, ALL employees ar
e kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies are added, our employees a
re notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers' information is
protected. Finally, the servers that we store personally identifiable information on are kept in a secure environment, behind a loc
If you have any questions about the security at our website, you can send an email to firstname.lastname@example.org.
Supplementation of Information
In order for this website to properly fulfill its obligation to our customers, it is necessary for us to supplement the information
we receive with information from 3rd party sources.
In order for this website to enhance its ability to tailor the site to an individual's preference, we combine information about the
purchasing habits of users with similar information from our partners to create a personalized user profile. When a user makes a p
urchase from either of these two companies, the companies collect and share that purchase information with us so we can tailor the s
ite to our users' preferences.
We send all new members a welcoming email to verify password and username. Established members will occasionally receive information
on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not re
ceive these types of communications. Please see our choice and opt-out below.
Site and Service Updates
We also send the user site and service announcement updates. Members are not able to un-subscribe from service announcements, which
contain important information about the service. We communicate with the user to provide requested services and in regards to issues
relating to their account via email or phone.
Correction/Updating Personal Information:
If a user's personally identifiable information changes (such as your zip code), or if a user no longer desires our service, we wil
l endeavor to provide a way to correct, update or remove that user's personal data provided to us. This can usually be done at the
member information page or by emailing our Customer Support.
Our users are given the opportunity to "opt-out" of having their information used for purposes not directly related to our site at
the point where we ask for the information. For example, our order form has an "opt-out" mechanism so users who buy a product fr
om us, but don't want any marketing material, can keep their email address off of our lists.
Users who no longer wish to receive our newsletter or promotional materials from our partners may opt-out of receiving these communi
cations by clicking on the unsubscribe link in the email or email us at email@example.com.
Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can
make an informed choice as to whether they should proceed with services that require an outside party, or not.
Notification of Changes
ion we collect, how we use it, and under circumstances, if any, we disclose it. If at any point we decide to use personally identif
iable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Use
rs will have a choice as to whether or not we use their information in this different manner. We will use information in accordance